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When we designed the eXelate™ Targeting eXchange™ system, our main challenge was
to offer users a combination of highly relevant ads with zero privacy
compromises. Our Targeting eXchange™ offers a unique two-phase ads impression
process that achieves exactly that.
Advertisers use our Targeting eXchange™ to choose which users will see their ads
based either on the users’ visits to vertical-specific web sites or on the
users’ searches for certain terms (the same targeting method is offered by
search engines such as Google, Yahoo and MSN).
Our Targeting eXchange™ system offers Advertisers the opportunity to set Delayed-Ads for users. These Delayed-Ads are based on Delayed-Ad-Cookies that are set when a user visits a relevant site or searches the web for keywords determined by advertisers. The user with Delayed-Ad-Cookies will not see an ad immediately. Only later on, when he visits sites affiliated with one of eXelate™'s partner ad networks, the ad presented to him will be based on those Cookies. Click to see our demo.
eXelate’s Privacy Checklist
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We comply with all privacy standards and guidelines. |
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We do not read, collect or send any information which can
personally identify a user. |
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We only rely on standard, industry-accepted methods such as cookies, to set the Delayed-Ads. |
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We collect data on our servers for reporting purposes
only. The collected data is stored in an aggregated form which means
information about a specific user can not be retrieved. |
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We do not set any Delayed Ads based on adult related
searches or adult content. |
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Our Delayed-Ads will not cause you to see more ads.
Delayed-Ads only makes the ads you are already seeing more relevant and of
greater interest to you. |
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We do not do Behavioral Targeting.
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More Data
Click for a short FAQ page.
Click to view our full Privacy
Policy.
Next Steps
Advertiser – Pick your channel from our channels
list and test it via our partner-networks.
Network – Contact us to learn
more about eXelate’s solutions for networks.
Publisher – Contact us to learn
more about our Delayed-Ads income opportunity. |
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