| |
EXELATE MEDIA, LTD. -- TERMS OF SERVICE
OUR SERVICES
Our services are executed through the following partners:
 |
Targeting Publishers – owners of websites, or web-based services, or applications who use eXelate’s services to set Delayed Ads. |
|
Displaying Publishers – websites that display physical ads based on the Delayed-Ad-Cookies. |
|
Networks – companies that bring together advertisers that are seeking sites to place ads for their products and Displaying Publishers that wish to sell advertising space on such sites. |
eXelate offers a unique targeting concept that allows Targeting Publishers to set targeted advertisements, in the form of Delayed-Ad-Cookies, to users’ computer, using the eXelate tags, and – in a subsequent phase – physical ads can be displayed based on the Delayed-Ad-Cookies by Networks or eXelate on Displaying Publishers. Through the targeted use of Delayed-Ads, eXelate’s technology and services enables advertisers and Networks to reach a narrower audience that is more likely to be interested in the ads, thereby improving the quality of the ad views and improving the likelihood of a sale, a registration or any other users action that the advertiser is trying to promote.
The eXelate tag enables Networks and advertisers to set their own Delayed-Ad-Cookie. As the cookie mechanism allows an entity that sent a cookie to later read it - the Displaying Publishers, Networks and eXelate are later able to read the Delayed-Ad–Cookies in order to execute the display of physical ads
The eXelate tag executes each ad impression in two phases –
Phase 1: Ad Setting – eXelate has a relationship with Targeting Publishers where they integrate the eXelate tags into the html code of their website, servers or applications. The eXelate tag causes Delayed-Ad-Cookies to be set to the user’s machine using HTTP.
When a user interacts with a Targeting Publisher by, for example, visiting a website, conducting a web-based search or using a web-based application, the eXelate tag is called. The eXelate tag decides to set a Delayed-Ad-Cookies or a group of Delayed-Ad-Cookies to the user, based on various factors, such as -
|
Search information - the keywords searched by the user (Google, Yahoo and MSN also rely on searched keywords to choose which ads to show). |
|
Website information – what type of website/content was viewed by the user (almost 100% of the sites that have content in specific verticals such as Travel or Finance show ads that are relevant to that content). |
|
Other information provided by users, for example on web-based forms. |
Phase 2: Ad Display – the Ads display process uses the Delayed-Ads data to serve and display physical ads by the Displaying Publisher. When the user visits a Displaying Publisher, one of the following occurs:
|
A Network may identify its Delayed-Ad-Cookie and show a physical ad based on it. |
|
eXelate server may identify its Delayed-Ad-Cookie and call a display of a physical ad based on it. |
This Set-Display method enables users to view Customer ads that are more relevant to their personal interests without compromising their privacy.
ENDING THE ADS SETTING/DISPLAY PROCESS
Because eXelate’s Delayed-Ads technology is executed via setting of cookies-based data, users always have the option to cease receiving the Delayed-Ads by disabling their cookies. In order to do this, users should follow the instructions of the browser they are using. Note: the blocking of cookies applies to a specific computer and a specific web browser rather than a specific user, therefore each user will have to block receipt of cookies separately in each computer and browser that they use.
HOW DO YOU ACCESS AND UPDATE YOUR INFORMATION?
Because eXelate’s service does not collect or maintain any personal data, there is no process to access or update data kept by eXelate that is generated by its service. Any information collected via inquiries on the exelate.com website are subject to the Privacy Policies stated here.
OUR SERVICE AND PRIVACY
Please note that eXelate.com adheres to the privacy policy guidelines established by TRUSTe Web Privacy Seal program and that our services also adhere to strict privacy guidelines. The partners that we engage with our service have their own privacy policies and therefore our privacy policy does not cover the setting or use of cookies - or any other data gathering - by Targeting Publishers, Networks, Displaying Publishers or any other third parties. Any such data gathering practices are covered by the privacy policy of such third parties, which may be different from ours, and users are encouraged to read those policies. eXelate is not responsible for the content of third party privacy policies, or the privacy practices employed by any third parties. |
|
|
