Sellers

eXelate Insight for Publishers: Learn More, Earn More!

Insight for Publishers is a multi-faceted analytics program that helps Publishers gain extraordinary perspective on their audience – who and how many they are, their interests and even the types of ads that may appeal to them.

Plus, we give you the power to use this information to better target ads to your own site visitors – leveraging the full analytical strength of the 170M UV strong eXelate eXchange.

Audience Insight: Identify and Analyze

eXelate’s Audience Insight tools help you learn more about your audience than you ever thought possible. By analyzing targeting data from other members of the eXchange and syncing that with your unique audience, we can deliver a snapshot of how your users index against other key demographic and behavioral factors.

For example, if you are a finance Publisher, Audience Insight can tell you how your visitors index vs. our Auto Buyers segment or even who has recently been interested in booking Travel.

We can even tell you the demographic make up of your audience as based on registration (not inferred) audience profile information.

Audience Insight provides powerful information for your sales and marketing teams helping them drive incremental revenue from your current audience.

Target Insight: Less Talk, More Action!

With eXelate’s Target Insight, you can take the Audience Insight information full circle and target your site’s own users relevant ads based on the data which eXelate provides.

It’s an easy way to leverage site-based BT, without a heavy technology investment. You simply engage the “retargeting” function on your internal ad server as based on the segment data that eXelate captures.

With Target Insight, you have the ability to help ensure that no inventory goes untargeted, truly leveraging the benefit of the breadth and depth of the eXelate eXchange.