Sellers

Take Control of Your Data!

Targeting data. It can provide an exciting business opportunity as a core part of any publisher’s online strategy. But a lack of industry standards and site monitoring solutions make it hard for publishers to get a handle on building and managing a data strategy.

eXelate teXi Publisher Data Management tools are here to help.

As a premium member of the eXelate eXchange, you get access to our full suite of data management and privacy tools that empower you to control access to your audience data in a user-friendly way.

Management

Pixel Creator

Build direct, 3rd party data sales relationships, set pricing and even prioritize your data buying queue. eXelate’s Pixel Creator gives you control over who has access to your data and helps you get the most out of your effort.

SafeGuard

eXelate’s SafeGuard solution helps publishers monitor and track 3rd party cookies and keep a seamless audience browsing experience.

SafeGuard will:

• Inform you of pixel latency issues from any 3rd parties
• Alert you when unauthorized cookies are dropped on your website

Revenue Tracker

Get full visibility into how much revenue your audience data you are generating and your current and historical revenue trends with Revenue Tracker. The days of “black – box” data checks are over!

Privacy

Privacy Management Module (PMM)

Making sure that you are up to speed with the latest consumer privacy policies is a snap with eXelate’s Privacy Management Module (PMM). The PMM is an easily integrated, consumer friendly tool that allows your audience to control what information you collect on their visit as well as easily opt out of any 3rd party cookie activity on the eXchange.

The PMM gives both you and your audience the confidence that you are fully respecting the relationship that you have built and the privacy standards they expect..