Company Info

eXelate Expands Leadership with Top Sales Talent

Behavioral Targeting Vet Damian Garbaccio Joins eXelate as Vice President of Business Development

NEW YORK, NY (December 4, 2009) eXelate, the first and largest open marketplace for online targeting data, today announced that Damian Garbaccio has joined the company in the newly formed position of Vice President of Business Development. Having spent almost a decade in the online advertising space, with a recent focus on Behavioral Targeting, Mr. Garbaccio brings seasoned business development and sales leadership to the executive team at the premier targeting data exchange. The position will report to the Chief Revenue officer of the Company.

“Bringing onboard the deep behavioral targeting and data expertise that Damian embodies will further enhance our ability to meet the targeting demands of our agency, network and demand side platform customers, while helping to grow revenue for our data partners who deliver over 170M monthly UV to the eXchange” noted Mark Zagorski, eXelate’s Chief Revenue Officer, “we are truly excited to bring such seasoned leadership to the team.”

Mr. Garbaccio (38) will manage the sales and business development efforts on both the “supply” and “demand” sides of the eXelate eXchange, helping to grow the data marketplace’s pool of targeting data on over 170M Monthly UV and buying roster of over 40 media buying agencies, ad networks, and demand side platforms. He was most recently at Quantcast, where he served as Director of the Publisher Group at the Company. Previously, Mr. Garbaccio was the Senior Director of Business Development (Behavioral Solutions) at AOL’s Advertising.com where he helped lead the post-acquisition integration of Tacoda’s data assets into the AOL framework. He started his online business development career at Gift Certificates.com.

“As the targeting data marketplace continues to heat up, it is clear that certain leaders are beginning to distance themselves from the pack by providing real, flexible targeting solutions that generate positive ROI on both sides of the buy/sell equation. eXelate is certainly the breakout leader in the space,” added Mr. Garbaccio.

Mr. Garbaccio received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS – Management Information Systems).

About eXelate:
The eXelate Targeting eXchange is the world’s first and largest open marketplace for behavioral targeting data. Via data sellers including vertical publishers, social networks and e-commerce sites and data buyers such as ad agencies, networks, media optimization platforms and exchanges, eXelate powerfully drives the concept of “Data Anywhere. Audience Everywhere”. Through participation on the eXchange, data buyers build an instant behavioral targeting function and optimize their campaign delivery, while data sellers gain insight on their audience, control over their data distribution, and build a new privacy–friendly income stream. The eXchange includes over 40 top ad network/agency buyers and dozens of leading publishers, who deliver targeting data on more than 170 million unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and registration-based Demographics. For more information please visit www.exelate.com.

# # #

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel.: +972-50-7-427-087

Return to the Press Releases index page