Company Info

Nancy Neumann Joins Targeting Data Exchange eXelate as Director of Network Development

Neumann will be responsible for the 'buy' side of the exchange, focusing on network customers, including ad networks, optimization engines and agencies to promote data acquisition and usage

NEW YORK, NY (November 26, 2008) eXelate, the creator of the world's first exchange for behavioral targeting data, is announcing that Nancy Neumann has joined the company as Director of Network Development.

Nancy will be responsible for growing the 'buy' side of eXelate's eXchange. She will work with eXelate's network customers, which include 10 of comscore's top-25 ad networks, as well as advertising optimization engines and leading online agencies who utilize non-PII data from the eXchange to improve the targeting of their advertising campaigns. The eXelate eXchange currently captures over 1.2 Billion qualified targeting events each month from 80M UV, making it the largest behavioral data exchange in existence.

As Director of Network Development, Nancy will report to eXelate's Chief Revenue Officer Mark Zagorski.

Nancy joins eXelate from the Active Response Group, a leading display advertising network, where she served as Senior Vice President, Display Advertising. In this capacity, Nancy was a member of the executive team and oversaw all aspects of the company's display advertising operations. Prior to the Active Response Group, Nancy served as Director of Client Services at Oridian, a leading global ad network. Nancy began her career working in new media for Random House in their Children's Books division.

"I joined eXelate because it was clear to me that the online advertising industry is migrating from being an industry driven by ads to an industry driven by data, best summed by our position that, 'data is the new media'," said Nancy Neumann, eXelate's new Director of Network Development. "Beyond that, eXelate has a strong business model and pipeline, which is important in the current economic climate, and is led by a team of industry veterans with a track record of building successful and profitable companies."

"The addition of Nancy to our team truly brings one of the sharpest, most respected people in the online ad industry to eXelate," said Mark Zagorski, eXelate's CRO. "Her deep experience managing and optimizing top tier ad campaigns and her strong market relationships will make her a major asset to our network partners as they work with the eXchange to enhance campaign ROI"

About eXelate
The eXelate Targeting eXchange is the world's first marketplace for behavioral targeting data. Through their participation on the eXchange, ad networks (buyers on the eXchange) build an instant behavioral targeting function and increase ROI while targeted publishers (sellers on the eXchange) generate a new, parallel income stream. Based on the concept of "Performance not Profiles", eXelate supports industry demands of better targeting in a privacy friendly environment. The eXelate eXchange currently offers targeting data for nearly 80 million unique users in lucrative verticals including Travel, Finance, Shopping, Urban, Hispanic and Demographic. For more information please visit: www.exelate.com

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel: +972-50-7-427-087

Email us: pr@exelate.com

Return to the Press Releases index page