Company Info

Behavioral Targeting data Exchange eXelate Launches 'teXi' Management Interface, Giving Publishers Insight into Behavioral Targeted Exchange Transactions

eXelate Targeting eXchange Publishers benefit from real-time monitoring of eXchange activity including data transaction volume, revenue generation, channel performance, audience composition & more

NEW YORK, NY (September 18, 2008) eXelate, creator of the world's first behavioral targeting data exchange, is announcing the launch of ‘teXi’ (Targeting eXchange Interface) for publishers on the eXchange. teXi is a web-based behavioral data management and reporting tool which monitors eXchange activity and provides publishers (data sellers) with real-time performance and revenue metrics.

"For the first time, behavioral data providers will have transparency as to how much non-PII data they are delivering to the eXchange and what kind of revenue it is generating. The days of "black box" data partnerships with "closed" BT ad networks are over," said Meir Zohar, Chief Executive Officer of eXelate. "Our eXchange publisher members were clamoring for more information regarding their data sales activity on the eXchange – and we delivered".

The eXelate Targeting eXchange is a marketplace for behavioral targeting data which connects publisher providers (sellers on the eXchange) with leading ad networks (buyers on the eXchange). Publishers extend their product and generate new revenue, while ad networks enhance ROI by leveraging optimized publisher data.

With the launch of 'teXi', publisher members of the eXchange will now be able to monitor the performance of the data points purchased by ad networks. Specifically, 'teXi':

• Allows publishers on the eXchange to monitor real-time eXchange activity including transaction volume, revenue generation, data delivery, and more
• Enables publishers to better track the performance of their data across specific channels, the types of advertisers interested in their audience and their audience composition
• Is the first web-based behavioral data monitoring tool available free to online data sellers

eXelate is launching teXi at the OMMA Global Conference, September 18-19 in New York City, and will be providing demos at both their booth (#502) and their workshop at 4PM EDT on Friday, September 19th.

About eXelate:

The eXelate Targeting eXchange is the world's first marketplace for behavioral targeting data. Through their participation on the eXchange, ad networks (buyers on the eXchange) build an instant behavioral targeting function and increase ROI while targeted publishers (sellers on the eXchange) generate a new, parallel income stream. Based on the concept of “Performance not Profiles”, eXelate supports industry demands of better targeting in a privacy friendly environment. The eXelate eXchange currently offers targeting data for nearly 80 million unique users in lucrative verticals including Travel, Finance, Fashion, Urban, Personal Technology, Hispanic and Demographic. For more information please visit www.exelate.com

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel: +972-50-7-427-087

Email us: pr@exelate.com

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