Company Info

Facebook's Chamath Palihapitiya and Owen Van Natta Invited to Try eXelate's Privacy-Friendly Advertising Exchange

Following Facebook’s challenges in monetizing their social network, eXelate founder Elad Efraim invites the company’s VP Product Marketing & Operations and Chief Revenue Officer to see how eXelate’s privacy-friendly exchange can satisfy Facebook users and investors alike

New York, NY, December 18, 2007 – eXelate, the creator of the world's first targeting data marketplace, is formally inviting Facebook’s VP Product Marketing & Operations Chamath Palihapitiya and Chief Revenue Officer Owen Van Natta to contact company founder and CTO Elad Efraim at eefraim@exelate.com to try eXelate’s privacy-friendly exchange.

eXelate has adopted a privacy-friendly approach to behavioral targeting. To ensure the user’s privacy, with eXelate there is no data integration or cross-site information transfer, and user profiles are never created, as is common with most behavioral targeting networks.

“By offering a targeting solution which incorporates less intrusive information and no profiling, the eXelate Targeting eXchange is able to offer Facebook a sustainable business model for implementing behavioral targeting in a manner that will satisfy both their strong and vocal member base as well as their investors,” said eXelate CEO Meir Zohar.

The eXelate Targeting eXchange can enable Facebook to increase the income earned from users of non-targeted sites by attributing to them targeting data based on prior visits to vertical sites.

Based on eXelate’s patent-pending technology, the company is introducing a new online advertising solution known as Delayed Ads. An ad network buys from a targeted publisher the ability to set Delayed Ads to its users. These Delayed Ads are shown later, when those users visit a site that is affiliated with the ad network.

The eXelate Targeting eXchange is being used by more than 15 ad networks including four of the top-20 ranked ad networks according to comScore’s Ad-Focused Networks. These ad networks gain direct access to more than 50 million unique users in lucrative verticals including Travel, Finance and Hispanic.

To see how Delayed Ads work on the eXelate Targeting eXchange, please see our demo: http://www.exelate.com/exelatedemo.html

About eXelate:

eXelate is the creator of the world's first exchange for targeting data. Through the company’s marketplace, known as the eXelate Targeting eXchange, ad networks substantially increase targeting abilities while targeted publishers generate a new and parallel income stream. The Targeting eXchange offers vertical publishers access to many of the leading ad networks, while providing ad networks with direct access to more than 50 million unique users in lucrative verticals including Travel, Finance and Hispanic. For more information please visit www.exelate.com

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel: +972-50-7-427-087

Email us: pr@exelate.com

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