Company Info

eXelate Secures $4 Million from Carmel Ventures and Launches the eXelate Targeting Exchange

New exchange enables ad networks and vertical publishers alike to benefit from a marketplace of targeting data in the online advertising market

New York, NY, October 30, 2007 –eXelate, the creator of the world's first targeting data marketplace, today announced it has secured $4 million in first-round financing from Carmel Ventures and is launching the eXelate Targeting eXchange™. Shlomo Dovrat, Co-Founder and General Partner of Carmel Ventures, joins the Company’s board of directors.

The eXelate Targeting eXchange enables ad networks to increase the income earned from users of non-targeted sites by attributing to them targeting data based on prior visits to vertical sites. The targeted vertical publisher in turn benefits from a new revenue stream without giving up any advertising inventory and with no privacy concerns.

The eXelate Targeting eXchange is being used by more than 15 ad networks including four of the top-20 ranked ad networks according to comScore’s Ad-Focused Networks. Those ad networks gain direct access to more than 50 million unique users in lucrative verticals including Travel, Finance and Hispanic.

Based on eXelate’s patent-pending technology, the company is introducing a new online advertising solution known as Delayed Ads. An ad network buys from a targeted publisher the ability to set Delayed Ads to its users. Those Delayed Ads are shown later, when those users visit a site that is affiliated with the ad network. To ensure the user’s privacy, there is no data integration or cross-site information transfer, and user profiles are not created, as is common with most behavioral targeting networks. To see how Delayed Ads work on the eXelate Targeting eXchange, please see our demo: http://www.exelate.com/exelatedemo.html

eXelate was founded in 2006 by two experienced online advertising entrepreneurs, CEO, Meir (Iri) Zohar and CTO, Elad Efraim. Mr. Zohar is the Founder and former CEO of Oridian, a leading online ad network which was founded in 1998. Mr. Zohar left Oridian at the end of 2006 as a profitable company with tens of million of dollars in sales. Mr. Efraim led Product Management in Oridian, and prior to that held leading R&D positions at Top Image Systems and the IDF.

“The rapidly-growing online advertising market offers some exciting growth opportunities and Carmel has been exploring investments in the field for some time now,” said Shlomo Dovrat of Carmel Ventures. “eXelate is offering a fresh and unique approach to improve the targeting and effectiveness of online advertising while protecting the privacy of consumers. We are impressed by eXelate’s seasoned entrepreneurial team and the significant progress they already achieved. We look forward to working with them and supporting them as they build a significant company."

“We are very excited about this funding and the business know-how that comes with Carmel,” said Meir Zohar, Founder and CEO of eXelate. “The broad market acceptance and rapid growth that we are experiencing demonstrate the clarity of our business model and strong demand for our marketplace solution. I am confident that with Carmel’s funding and support, we’ll be able to fully answer this need and become THE marketplace for targeting data”.

About Carmel Ventures:

Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel Ventures, with $372 million under management, is one of Israel's leading venture capital funds focused on information technology. Led by former entrepreneurs and executives of the software, communications and investment industries, Carmel provides active, hands-on support to its portfolio companies and enjoys a worldwide network of industry, strategic and investment resources. For more information please visit www.carmelventures.com.

About eXelate:

eXelate is the creator of the world's first exchange for targeting data. Through the company’s marketplace, known as the eXelate Targeting eXchange, ad networks substantially increase targeting abilities while targeted publishers generate a new and parallel income stream. The Targeting eXchange offers vertical publishers access to many of the leading ad networks, while providing ad networks with direct access to more than 50 million unique users in lucrative verticals including Travel, Finance and Hispanic. For more information please visit www.exelate.com

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
www.exelate.com
Tel: +972-50-7-427-087

Email us: pr@exelate.com

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