Company Info

Meir Zohar, Chief Executive Officer

An advertising industry pioneer since the late 1990's, Meir is the man behind the vision of the world's first behavioral targeting exchange. Prior to his launch of eXelate in 2007, he was the founder and CEO of Oridian. Launched in 1998, Meir led Oridian until late 2006, establishing the company as one of the leading global ad networks, serving billions of monthly ad impressions to a vast global audience. Under his management, Oridian opened offices in Israel, USA, Germany and the UK, reaching profitability and generating annual sales of tens of millions of dollars. 

Meir graduated the Electronic and Computer Engineering program at the Technion Institute of Technology summa cum laude.

Elad Efraim, Chief Technology Officer

With 15 years of experience in software development, Elad brings to eXelate a deep understanding of web technology and online media, combined with exceptionally honed execution skills. Prior to eXelate, Elad was a Product Manager at Oridian, where he helped build the company into a global online advertising powerhouse. Previously, he led the development of the mobile product at TopImageSystems and was the lead system engineer at eMobilis. 
 
Elad served as the head of the programming education department at the IDF Computer Studies Academy (Mamram) and holds a B.A. in logistics and computer science from Bar-Ilan University.

Mark S. Zagorski, Chief Revenue Officer

With over a decade of online experience, Mark brings seasoned leadership to the management of all marketing, business development, and client services activity for eXelate. Previously, he was Chief Marketing Officer and Corporate EVP of MediaSpan where he led all marketing and business development activity as well as built the 1400+ affiliate Local Ad Network. Prior to MediaSpan, he was a Founder and President of WorldNow / WorldNow Network, the largest network and services provider for local TV station websites. Mark started his online adventure as a Group Director at Internet pioneer Modem Media – Poppe Tyson where his clients included IBM, MCI, HSBC, CIT Financial, Standard & Poors and Priceline.  
 
His marketing career began in brand management working with clients including J Crew, Nike, Timberland and Jansport after receiving his MBA from the University of Rochester's Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award in 2004.

Ran Shnaiderman, Chief Financial Officer

A start-up veteran and all around financial whiz, Ran brings 11 years of private funding, IPO, M&A and financial management experience to the eXelate management team. He is the owner of a financial consulting firm which has advised both privately held and public companies in the high-technology and life-science sector and has served as the CFO of several start-up companies. Prior to starting his own firm, Ran was a Managing Director at an Israeli consulting concern. Earlier, he was a Senior Manager at E&Y (Israel), where he escorted a variety of public and private companies though their day-to-day business.  
 
Ran is a CPA and holds a BA in Management and Accounting from the College of Management.

Ed Lake, Director of Publisher Development

Ed joined eXelate in June 2008 as the Director of Publisher Development, where he oversees recruitment and account management for new targeted data sellers on the eXelate targeting exchange.  

An interactive media veteran of 11 years, Ed’s focus has been creating incremental revenue opportunities for publishers.  Prior to eXelate, he was the Director of Business Development as ClassesUSA, a division of Experian Interactive, where the partnerships and lead gen placements he managed contributed 30% of the company’ s net revenue.  Before ClassesUSA, Ed served as Director of Publisher Services at Advertising.com, where he developed many key inventory relationships for their network and was named Publisher Services MVP in 2005.  Ed originally started his career on the media side at traditional agency Ammirati Puris Lintas, switching to the interactive side in 1997 with Agency.com.   

Ed graduated from Boston University’s College of Communication in 1993 with a B.S. in Mass Communications.

Nancy Neumann, Director of Network Development

With almost a decade of online experience, Nancy brings a deep understanding of the needs of online advertisers and ad networks to eXelate.  Prior to joining eXelate, Nancy was the Senior Vice President of Display at Active Response Group where she led the growth of the network revenues and oversaw the sales, account management and business development teams.  Previously, Nancy worked for Random House Children’s Books where she was responsible for online advertising and PR efforts for the children’s division including growing in house newsletters, driving traffic to the site, and obtaining PR coverage on relevant websites. 

Nancy graduated from the University at Albany with a BA in Communications and Business.

Ayelet Nuta, Director of Analytics

Ayelet runs the eXelate Lab and manages all of the data optimization projects that the company engages in. Ayelet was previously a director at G-STAT, a company supplying advanced data mining solutions for online and offline companies in fields such as financial risk management, client abandonment, optimization of online inventory management and profitability. Prior to that, she was a Project Manager at Technostat Ltd., which provided statistical support and analysis for companies specializing in bio-statistics.

Ayelet holds both a Masters and a Bachelors of Arts Degree in Statistics from The Hebrew University, Jerusalem.

Shlomi Aflalo – R&D Manager / Site Manager, Israel

Shlomi manages eXelate's R&D team as well as the operations of eXelate’s Israeli office. With over a decade of experience in software development, Shlomi brings a refined set of R&D management skills and has a deep knowledge of the web and open source programming. Prior to eXelate, Shlomi served in various senior R&D management positions in the Israeli Defense Force's elite technology unit where he built advanced command & control systems. Shlomi holds a B.A. in Economics and Computer Science from Bar-Ilan University.