Buyers

Behavioral Targeting, Custom Integration, and Campaign Optimization

Leveraging behavioral targeting data on the eXelate eXchange is an efficient, cost-effective way to turn run-of-network impressions into highly valued targeted inventory. Buyers can engage either specific targeting segments to reach the perfect audience or our Campaign Insight program to optimize a current campaign and drive higher ROI.

The eXelate Targeting eXchange connects leading ad networks and agencies with targeting data on over 150M+ unique visitors captured from premier publishers.

Getting started requires little technology overhead and integrates seamlessly into your current ad serving technology and workflow. You can either use your ad server’s pixel creation and retargeting functions, or access our targeting data via any one of our several media exchange partners including AppNexus and Right Media.

eXchange Behavioral Targeting Segments: 170M+ UV Strong

eXelate captures information on targeting events, analyzes data relevance and assigns it to one of over a dozen qualified Targeting Segments as either a Demographic, Behavioral or Purchase Intent indicator.

Access+ Custom Integration

Through eXelate’s exclusive Access+ Program, data buyers can have quick,fluid access to the full breadth of eXelate targeting data with minimal ramp-up time and based on a variety of dynamic business models.

Instant Optimization and Performance Metrics

Campaign Insight, is an exclusive optimization and performance analysis program provided to eXelate eXchange partners that delivers an entirely new view of BT campaign effectiveness. Through eXelate’s SmartTag technology, we provide a deeper look into the reach and performance of your campaign targeting tactics as well as deliver a clear understanding of the impact that eXelate targeting data can deliver. Through the Insight program, data buyers get a “no-risk” snapshot of what targeting works... and doesn’t.