Buyers

> targeting segments

eXchange Behavioral Targeting Segments: 170M+ UV Strong

eXelate captures information on targeting events, analyzes data relevance and assigns it to one of over a dozen qualified Targeting Segments as either a Demographic, Behavioral or Purchase Intent indicator. Current Targeting Segments include:


DEMOGRAPHIC
Registration-based consumer
profile information
    Demographics
    • Age & Gender
    • Ethnicity: Hispanic / African American
    • Singles: Vistors declared Single in the last 30 days on social nets / dating sites
    • Health Care Professionals: Nurses, doctors, and other skilled health care workers
   
INTEREST
Users engaged in highly targeted activities
that define their interests and personalitiesFinance
    • Finance - Small Business: Visitors who are small business owners, investors, managers and aspirants
    • Offer Seekers: Active online coupon seekers and registration path discount hunters
    • Sports Enthusiasts: Sports fans who follow their favorite teams via their own blogs or as part of a social network focused on team sports
    • Auto Enthusiasts: Car fanatics that blog and chat about racing, customizing and fixing their vehicles
    • Diet and Fitness Buffs: Consumers looking to lose weight and keep it off
    • BIZO Custom BIZOGRAPHIC Data: Deep, B to B user profiles including Industry, Company Size, Functional area, Seniority and more
      
INTENT
In-market consumers...
ready to buy!
    Auto Enthusiasts
    • Auto Buyers: Active, in-market auto buyers that can be targeted by New/Used, Make, Model, Type and more
    • Travel (Location / Accommodations):
      In market consumers searching for flights, car rentals and hotels; sub-segmented into top global locales
    • Shopping: Consumers searching and ready to buy. Includes: Babies and Kids, Books, Fashion, Fashion - Jewelry & Watches; Health & Beauty, Home & Garden - Appliances, Furniture; Music, Musical Instruments, Personal Tech - Cameras, Computers, Mobile, Software, Video Games; and Sports and Recreation.

 

For a pdf of detailed information on all of our targeting segments click here.