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What do you do?
We partner with web publishers to set vertical-specific Delayed-Ad-Cookies from
advertisers and networks. A few hours or days after those Delayed-Ad-Cookies
are set, they may trigger Delayed-Ads in various sites.
Do you launch Ads or Pop-ups?
No.
The only influence of eXelate on users is that we cause ads that you would
already be seeing to be more relevant and of greater interest to you. Before
serving an ad, the servers of the ad companies working with us, look for
Delayed-Ad-Cookies. If they find one, they may serve a physical ad based on it.
What are Delayed-Ads?
The best way to understand Delayed-Ads is to take a look at our short
demo.
Are Delayed-Ads similar to Behavioral Targeting?
No.
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Behavioral Targeting |
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Delayed Ads |
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| User profile |
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Creates user’s cookie-based profile based on
his/her behavioral patterns. |
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No profile.
Just setting a cookie that may trigger a physical ad to be
displayed later |
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| Cross site information |
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Combines information across many sites to build an
accurate cookie-user profile. |
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No cross information.
Our cookie is based solely on a single site visit or a single web
search. |
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| Data aggregation across time. |
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Follows a user’s web activities for long periods of time
to aggregate data and build cookie-based behavioral profiles. |
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No data aggregation.
Our cookie is based solely on one-time events. |
Can I stop you from setting Delayed-Ads to me?
Yes.
Because eXelate’s Delayed-Ads technology is executed via setting of
cookies-based data, you always have the option to cease receiving the
Delayed-Ads by disabling your cookies. In order to do this, please follow the
instructions of the browser that you are using.
Where can I learn more about privacy issues?
Just click to view our full Privacy Policy.
Next Steps
Advertiser – Pick your channel from our channels
list and test it via our partner-networks.
Network – Contact us to learn
more about eXelate’s solutions for networks.
Publisher – Contact us to learn
more about our Delayed-Ads income opportunity.
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