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The eXelate™ Targeting eXchange™ offers a simple two-phase process that turns major portions of your RON and remnant media into highly targeted inventory:
Phase I, Ad Setting – When a user visits a site or searches for a keyword that is relevant to a business category (Travel, Finance, etc.) or to targeting criteria of a specific campaign, Targeting eXchange will trigger your serving system to set one or more Delayed-Ad-Cookies to him. The Delayed-Ad-Cookies are based on your specific serving system's ad-cookies.
Phase II, Ad Display – When the same user visits a site that is a part of your network, the ads he is shown can be targeted based on the Delayed-Ad-Cookies that you've set.
We offer the following targeting products:
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Channel Targeting – The Delayed-Ads are set according to eXelate’s pre-set URLs and keywords of specific business categories (Travel, Finance, etc.). Click to see our channels. |
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Campaign Targeting – The Delayed-Ads are set according to a tailor-made list of URLs and keywords based on your specific campaign’s requirements. When you choose campaign targeting, after integration between the Targeting Exchange and your serving system, you’ll have access to CTR and conversion data sorted by URLs and keywords. This data can be used to optimize your campaign's performance. |
Value Proposition
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Access to converting media on lucrative verticals |
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Affordable prices that keep a positive ROI for all sides |
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Option to test the service fully and measure ROIs with zero IT resources |
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Seamless integration with minimal IT resources |
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Zero privacy concerns |
Additional Income Model
In addition to all of the above, we offer you a straight revenue source when you become an eXelate publisher.
Next Steps
Network – Contact us to learn more about eXelate's solutions for networks.
Advertiser – Pick your channel from our channels list and test it via our partner-networks.
Publisher – Contact us to learn more about our Delayed-Ads income opportunity. |
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